For the past couple of years, Microsoft has made a tradition of correlating highly anticipated release titles with matching accessories to boost hype and sales. This became particularly common with the Halo series - as controllers, headsets, other accessories, and even consoles themselves would don a plethora of designs and illustrations taken from the game's universe.
This was also seen with the Call of Duty series, and is becoming universal with today's more action-packed shooters.
Microsoft recently announced a special edition Gears of war 3 console and controller package. The console itself features a 320 gB hard drive, and will be accompanied with 2 limited edition controllers. Including a headset, and a copy of Gears of War 3, it will be available September 20 for $399!
If you are happy with your console, then the controllers are available separately for $59 a piece.
Check out some awesome Gears 3 gameplay!